Convince Investors to Fund You by Tom Marcoux
Author:Tom Marcoux [Marcoux, Tom]
Language: eng
Format: epub
ISBN: 9780997809879
Published: 2019-08-13T04:00:00+00:00
Tom: What mistake does the pitch-maker need to avoid?
David: A major mistake that startup founders fall into is staying in stealth mode too long. When startup founders pitch, they really need to have a network and to have allies in the audience. These allies will talk up the value of the startup company.
Additionally, one needs to emphasize values within your startup company. For example, I was working with a client and the founders of the company were talking about creating great revenue, but they were missing the powerful vision that would engage investors. During my coaching, my client’s whole energy changed when they identified that their true value was to “end world hunger.” That is a vision that intrigues an audience of investors. That is a vision that can be fundable.
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